With our partners at Inverted Creative and DX Street, we created a dynamic viral marketing campaign for Lifetime’s new show, How To Look Good Naked. This naturally led to the viral component of the campaign, where a user could place a widget allowing others to “see them naked” on their Facebook profile, MySpace page, Google dashboard, etc. using the Clearspring widget platform.

The widget would also invite viewers to visit the microsite and build their own widget, syndicating it on their own profile. Using this viral method targeting a demographic of women ages eighteen to thirty, the microsite and widget quickly generated tens of thousands of hits within a few days of launch, building up a buzz of excitement for the premier of How To Look Good Naked.

With our partners at Media River, we built a series of intelligent widgets for MSN Money that allowed their content to be virally syndicated on blogs, Facebook profiles, MySpace pages, and many other Web 2.0 hotspots. The widgets encouraged users to read articles and visit MSN Money, and also generated lucrative advertisement space for MSN Money. We deployed our widgets, including Stock Spotlight, Player Stats, and Hot Five Star Stocks using the Clearspring platform, where they have received millions of views and hundreds of thousands of placements on sites throughout the internet.